| v>Sogo is known for its quality of products, | | | | businessmen, Thomas Lau of Chinese Estates, |
| excellent service, offering customers a | | | | and Henry Cheng of Chow Tai Fook Enterprises, |
| comfortable environment to shop. Sogo is a | | | | for an amount of US$ 453.6 million. Under their |
| shop-in-shop, one-stop shop that has a distinct | | | | ownership Sogo went public as part of Lifestyle |
| customer orientation, hence a place people always | | | | International in 2004. |
| come back to. | | | | Sogo Hong Kong Co. Ltd., now a Sogo franchisee, |
| Sogoâs success and popularity has | | | | now portrays a different retail picture. It opened |
| spurred its expansion over the years. With the | | | | an additional store to mark the 25th anniversary |
| customerâs comfort and convenience | | | | of Sogo in Hong Kong, on 30th September, 2005 |
| foremost in their minds, Sogo was renovated and | | | | in Tsim Sha Tsui. The Causeway Bay store was |
| expanded in 1993. It became Jumbo Sogo with | | | | extended and inaugurated on November 22, 1993 |
| more than a three-fold increase in floor space | | | | to spread over 15 floors and sell products falling |
| from 120,000 sq ft to 400,000 sq ft. Another | | | | into every category. Newest additions include the |
| step in its success story was the listing of the | | | | Sogo Club and the Sogo Book Club, besides |
| holding company of Sogo, Lifestyle International | | | | Beaute in a new annexe building. Exclusive |
| Holdings Limited, in The Stock Exchange of Hong | | | | designer labels are sold through the Tsim Sha Tsui |
| Kong Limited on 15th April, 2004. | | | | outlet. |
| 1980 saw the opening of the Causeway Bay | | | | The Hong Kong Island is a mixture of both |
| Store on Hong Kong Island, also referred to as | | | | urbanization and tradition. Therefore |
| Jumbo Sogo. | | | | thereâs always something to do and see |
| The unfortunate collapse of the Sogo group, and | | | | when visiting the city. There is many a hotel in |
| the bankruptcy of the Japanese Sogo, led to the | | | | Hong Kong which offers convenient and |
| sale of Sogo Hong Kong including the 40,500 | | | | comfortable accommodation with modern facilities |
| square meters Causeway Bay property. The | | | | and services, ensuring a memorable stay in the |
| business was purchased by two local | | | | city. |